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Starting in 1932, the now famous Houston Livestock Show and Rodeo (HLSR) has been offering attractions including everything from a calf scramble to live musical entertainment to cowboy-inspired art to carnival rides and more. HLSR’s involvement in educational programs has also attracted a younger crowd to participate in the Rodeo happenings, with the Rodeo committing $27 million to educational programs in 2020. The Houston Rodeo’s high level of success can be attributed to several things – one of them being the volunteers and small businesses that are responsible for providing things like yummy carnival snacks, Texas-approved cowboy boots, and keeping the grounds beautiful. Darr Equipment was honored to be able to fulfill that last responsibility by using CAT Lift Trucks to prepare and maintain the grounds for our fellow Rodeo-goers. Read on to see the ways we celebrated this year’s brief but exciting HLSR.


Darr Equipment’s Role at the Rodeo

Darr Equipment is the official lift truck provider for the 2020 Houston Livestock Show and Rodeo. However, this is not our first rodeo – we have been working with the HLSR folks for 16 years to beautify their space prior to opening each year and maintaining the grounds throughout the duration of the Rodeo. Although this year’s Rodeo was cut short due to Coronavirus concerns, we were still elated to be a part of the 2020 HLSR.

Fun Times at the Grounds

Engaging with the crowds at the Houston Rodeo is one of our favorite parts of the Rodeo experience. We set up a photo booth in NRG Park with the intention of creating a space that families and friends could pose for a quick snapshot. We also placed some of our CAT Lift Trucks in the NRG Center for people to view up close and personal.

Party like a RockDarr

Darr Equipment hosted a VIP event where all of our top customers and team members gathered to commemorate the beginning of this year’s Rodeo. There was fantastic music, some fun dance moves, and plenty of food and drinks to go around. Between all of these things, we also celebrated our longstanding clients. We absolutely loved being able to loosen up and have fun while recognizing the Houston Livestock Show and Rodeo and our other outstanding clients.

We are so grateful for the opportunity to once again work with the lovely people responsible for HSLR. Even in the wake of a global pandemic, our community came through to support the small businesses that were impacted by the Rodeo’s early closure – similar to how HLSR has given back to small businesses and the community around them for years.

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